![]() And other USTech executives want to explore direct sourcing in China and learn about other Taiwanese ODMs, known for their high quality. Greg values the close bond his firm has forged with the ODM, but he knows the sole-source model has become an anomaly in the industry. TaiSource, in turn, has moved most of its manufacturing to Beijing, giving USTech many of the cost benefits-and none of the hassles-of sourcing in China.īut commodity producers are squeezing USTech’s margins, and higher-end rivals are gaining market share, forcing the company to rethink its sales strategy in China and its relationship with TaiSource. consumer electronics giant has long outsourced much of the design and production of its branded offerings to TaiSource, an original design manufacturer, or ODM, in Taiwan. Please note that the code must be integrated into the HTML code (not only the text) for WordPress pages and other CMS sites.Greg Jamison, the head of global sourcing at USTech, has a complicated situation on his hands. Our standard is 660 pixels, but you can customize how the statistic is displayed to suit your site by setting the width and the display size. Simply copy the HTML code that is shown for the relevant statistic in order to integrate it. Yes, Statista allows the easy integration of many infographics on other websites. Earlier this year, Nike's largest competitor Adidas had announced a similar initiative called "Own the Game", under which the German sportswear giant plans to reach 50 percent direct-to-consumer sales by 2025.Ĭan I integrate infographics into my blog or website? Now approaching 40 percent, Nike aims for direct sales to represent 60 percent of its business by 2025, with the share of digital direct sales expected to double from 21 to around 40 percent. "FY21 was a pivotal year for Nike as we brought our Consumer Direct Acceleration strategy to life across the marketplace," John Donahoe, President & CEO of Nike said. The steep increase in direct sales is largely driven by sales across Nike's digital platforms, which accounted for 21 percent of Nike brand sales last year. In the meantime, direct-to-consumer sales grew more than six-fold in absolute terms, from $2.5 billion in 2010 to $16.4 billion in 2021. As the following chart shows, the percentage of direct-to-consumer sales in total Nike brand sales more than doubled over the past decade, climbing from 15 percent in 2010 to 39 percent in fiscal year 2021. The latest results are a continuation of a longer-term trend that sees Nike, like other industry heavyweights, cut out the middle man and move more and more towards selling directly to consumers, at the expense of traditional retailers. The results were once again driven by strong growth of Nike’s direct-to-consumer business, which saw sales increase by 32 percent for the full fiscal year, compared to 12 percent growth in sales to wholesale customers. Full year revenue was up 19 percent to $44.5 billion, while net income more than doubled to $5.7 billion. The sportswear giant beat analyst expectations as fourth quarter sales grew 96 percent compared to the previous year and 21 percent compared to the fourth quarter of fiscal 2019, which is a better gauge of performance as last year's May quarter was heavily impacted by COVID-related store closures. ![]() ![]() Nike reported its fourth quarter results on Thursday, finishing the fiscal year that ended on May 31 with a flourish.
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